Project: Multilingual Facebook Competition
Employer: Think Jam
Date: December 2014 / February 2015
For the cinema and home entertainment releases of the third movie in The Hobbit trilogy, we constructed a multilingual, multi-partner campaign as a Facebook app and supporting website.
The concept was a "treasure hunt" in which users would visit partner websites over a number of weeks to win entries into a competition to win a home entertainment system.
The campaign ran in the UK only and was developed to be fully responsive to multiple platforms.